{"product_id":"the-keepers-letters-twelve-letters-on-keeping-a-small-shop-printable-guide","title":"The Keeper's Letters — Twelve Letters on Keeping a Small Shop | Printable Guide","description":"\u003cp\u003eTwelve letters from the last Keeper of a small shop, to whoever takes it on next.\u003c\/p\u003e\n\u003cp\u003eShe tells you about the moon chart she launched with a typo in it. The twelve products she made in her second month, eleven of which sold nothing at all. The price she set at three pounds because she was frightened of being told it wasn't worth more, and what happened when she raised it to twelve. The fortnight she lost refreshing a copyist's listing.\u003c\/p\u003e\n\u003cp\u003eA note on the second page, before anything else: the Keeper is not real. She is a device — an invented predecessor, and it seemed only decent to say so up front rather than let you find out. The advice underneath is not invented.\u003c\/p\u003e\n\u003cp\u003eTHE LETTERS\u003c\/p\u003e\n\u003cp\u003eI. On Beginning Badly — and why it is the only way to begin\u003cbr\u003eII. On What to Make First — and the trap of making twelve\u003cbr\u003eIII. On the Price — the cheapest mistake, in every sense\u003cbr\u003eIV. On the Listing — what actually sells the thing\u003cbr\u003eV. On the Silence — the month when nothing happens\u003cbr\u003eVI. On Being Copied — and what is worth doing about it\u003cbr\u003eVII. On the Seasons — the shop's year, month by month\u003cbr\u003eVIII. On the Second Sale — which is cheaper than the first\u003cbr\u003eIX. On the Difficult Message — refunds, complaints, and one rule\u003cbr\u003eX. On the Landlords — platforms, rules, and never owning the ground\u003cbr\u003eXI. On Making Too Much — the quiet way shops end\u003cbr\u003eXII. On What the Shop Is For — the last letter\u003c\/p\u003e\n\u003cp\u003eTHE PRACTICAL PAGES AT THE BACK\u003c\/p\u003e\n\u003cp\u003e• The Shop's Year — what sells when, and when to have made it\u003cbr\u003e• The Launch Checklist — the file, the listing, the shop, and after\u003cbr\u003e• An Honest Pricing Table — a starting point, not a promise\u003c\/p\u003e\n\u003cp\u003eAND ONE PROMISE\u003c\/p\u003e\n\u003cp\u003eNothing in here tells you what you will earn, because nobody honestly can. Any guide that puts a figure on your first year is selling you the figure, not the guide.\u003c\/p\u003e\n\u003cp\u003eWHAT YOU'LL RECEIVE\u003c\/p\u003e\n\u003cp\u003eA 19-page PDF in US Letter and A4. Instant download.\u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE\u003c\/p\u003e\n\u003cp\u003eNot legal, tax or financial advice — rules on trading, tax and consumer rights differ by country and change often. Digital download; nothing is posted to you. For personal use in your own shop.\u003c\/p\u003e","brand":"Her Royal Madness Co.","offers":[{"title":"Default Title","offer_id":55114448863551,"sku":null,"price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/8138\/8351\/files\/09-quote.jpg?v=1786829456","url":"https:\/\/e343dc-5a.myshopify.com\/de\/products\/the-keepers-letters-twelve-letters-on-keeping-a-small-shop-printable-guide","provider":"Her Royal Madness Co.","version":"1.0","type":"link"}