{"product_id":"the-naming-book-a-workbook-for-naming-anything","title":"The Naming Book — A Workbook for Naming Anything","description":"\u003cp\u003e\u003cspan\u003eA business, a boat, a band, a book, a house, a cat, a child. \u003c\/span\u003e\u003cspan\u003eMost people name things the same bad way: wait for lightning, reject everything, \u003c\/span\u003e\u003cspan\u003epanic, take whatever’s still available on a Tuesday.This is the process instead. A brief to fill in first. Two sheets for generating sixty \u003c\/span\u003e\u003cspan\u003enames — because the good ones only turn up once the obvious ones are out of your \u003c\/span\u003e\u003cspan\u003ehead. Seven tests to run the shortlist through. A scorecard for six names across all \u003c\/span\u003e\u003cspan\u003eseven. And a decision page where you write down why it won, because in six months \u003c\/span\u003e\u003cspan\u003eyou’ll wobble and somebody will suggest something shinier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe only real test: can somebody hear it once and repeat it correctly an hour later?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEverything else comes second.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot legal advice — check your trade mark register before you spend money on \u003c\/span\u003e\u003cspan\u003esignage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Her Royal Madness Co.","offers":[{"title":"Default Title","offer_id":55114878255423,"sku":null,"price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0862\/8138\/8351\/files\/89C43CCC-EB14-4E23-B831-6CCB887DB995.png?v=1786864117","url":"https:\/\/e343dc-5a.myshopify.com\/de\/products\/the-naming-book-a-workbook-for-naming-anything","provider":"Her Royal Madness Co.","version":"1.0","type":"link"}